Data Analysis-Homework #2 Solution - Grade One Essays

Data Analysis-Homework #2 Solution

Data Analysis

Remembering an advertisement is great, but does the viewer connect that with the brand name? Recall is an important aspect of purchase intention.

Note: Remember that the discussion takes place over 2 weeks, and your weekly posts must be made in the specified week to earn credit.

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You assignment is to measure how well a nationally branded product is doing with regard to consumer recall. You will complete a study of your choice. Select a branded product (target product) that is not geared toward a specific gender market. Complete the following:

  • State the product and brand
  • Create a 3-question survey that includes the following:
    • A gender question
    • A recall question
    • A Likert Scale question on recall
    • Survey 5 males and 5 females
  • Enter the results of your survey into Excel, and upload the spreadsheet as an attachment to your Unit 4 Discussion Board post.
  • If you are engaging in research, be sure to cite the source(s) in APA format.

Completing a survey is part of a process that includes analyzing the results and applying them to the situation.

  • This week, your post should sum up your findings and conclusions from Week 1.

Data Analysis

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