Individual Case Study | AVN4020 Airline Management | Homework Solution

Individual Case Study | AVN4020 Airline Management

Lo 1: Analyse the numerous managerial duties of the aviation industry Lo 2: Evaluate the concept of airline pricing

Lo 4: Examine the interaction between personnel and operation underlying the management’s strategies

Submit on Turnitin by 2359hrs on 30 Mar 2023.

Read the following case study and answer the following questions. (100 marks adjusted to 10%) Word Count – Approximately 500 words

1. Discuss the reasons why British Airways had become a very successful airline by the mid-1990s. (20 marks)
2. Critically evaluate the statement that the decline in British Airways’ fortunes in recent years is solely because of adverse changes in the business environment of airlines, (20 marks)
3. Economic downturn and the introduction of low-cost airlines were affecting the profitability of British Airways. Discuss the product and pricing strategic options that British Airways could choose to take and decide which you think would be best, explaining why you think so. (30 marks)
4. Critically evaluate the major airline alliance, noting its strengths and (20 marks)

Reference (10 marks)

The grading on the term project is based on the following criteria:

• Use of additional resources: based on a thorough search of information, all the sources should be used to support and give evidence to your thought and “closely” related to the
• Organization and style of writing and style of referencing AVN4020 Airline Management
• Contents and analysis: focused and relevant discussion of the subject, in-depth analysis of literature, and clear summarization of main

Important:

• It is the student’s responsibility to submit his/her assignment on time before the This should include a Turnitin.
• Late assignment submissions will result in A one-week late submission resulting in a 10% deduction on the assignment marking; while an assignment submitted between 1 and 2 weeks late will be subject to a 20% deduction on the assignment marking. Submissions after two weeks will be considered a fail on the assignment. AVN4020 Airline Management
• All material, studies and financial figures used should be properly ref- Journals and research books are considered useful references for this assignment.

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Trends and ideas drawn can be based on expert opinions but be careful to reference all your sources. (No Wikipedia).

• Include a cover page and reference your work using the Harvard referencing method. Excluding referencing, exceeding Turnitin 20% and word limit will lead to a deduction in. AVN4020 Airline Management