Centennial College BUSN 733 Midterm Test Solution

BUSN 733 Midterm Test – W22

 

Open book

 

Maximum Points: 50                                                                                   Total Time: 24 hours

 

INSTRUCTIONS: Each question describes a scenario, and has questions based on that scenario. You are required to answer these questions by applying the course concepts. Since this is an open book test, while answering the questions you are required to make reference to the textbook. Please do so using the following citation format: (Shwom et al., 2016, p. xxx). Put the actual page number in place of “xxx”. You can use external references as well if you wish, however references from the textbook are mandatory.

The last question requires you to create a properly formatted and punctuated reference page entry to support these citations.

You have 24 hours to complete the test and upload the answer file on eCentennial under the drop box titled ‘Midterm Test’ until 10.30 a.m. on Feb 16, 22. Your submission will be checked through Turnitin.

Proper sentence and paragraph structure, punctuation, spelling, and grammar are expected and will be evaluated.

Good luck!

Q1. This question is based on your reading of The Washington Post news article: Fake news threatens our businesses, not just our politics How trolls and profiteers use disinformation to affect the market.

https://www.washingtonpost.com/outlook/fake-news-threatens-our-businesses-not-just-our- politics/2019/02/08/f669b62c-2b1f-11e9-984d-9b8fba003e81_story.html

The article mentions several businesses that are affected by fake news. Select one of the businesses spoken about in the article and use the planning process based on the ACE model to create a communication plan that helps restore trust and faith in the brand and discredit the fake news.     (20 points)

 

Your answer should include the following:

Medium Selection – in one brief paragraph discuss the medium that you will use for the company and situation and explain the reason for your choice.                                        (05 points)

 

Audience Analysis – using a bulleted list & brief sentences, include the following points in your audience analysis:                                                                  ( a,b,c – 1 points each; d,e,f- 2 points each)

 

1. Primary Audience: Who is your primary audience?
2. Size & Geographic Location: Where are they located? Estimate how large this audience
3. Composition: What is the composition of the audience?
4. Level of Understanding: What is their level of understanding?
5. Expectations & Preferences: What are their expectations and preferences?
6. Probable Reactions: What is their reaction?

Remember you will need to include how you will establish credibility with the audience and provide them with the information that they need to know.

Message Outline – use a template to create the outline. Include two major points and two sub- points; ensure that each sub-point has examples and details of the supporting evidence.(6 points)

 

*Refer to chapter 3 regarding Audience Analysis and creating an Outline

Q2. Linda Sims is the manager of the accounting department and Jose Martinez is the manager of the sales department for a production company. This is a fast-growing firm, and the staff of the accounting department (11 employees) is often overwhelmed with work.

Since the accounting department is located immediately next to the credit department, Ruth Rankin, the administrative assistant in credit, sometimes works on journal entries assigned to her by Sims.

The company has experienced rapid growth over the past six months, which has caused everyone to be busier than usual. With the increase in sales volume, the credit office is under pressure to process applications more quickly, and Rankin is available to help Sims with accounting overflow less often.

Sims complains to Martinez that she needs Rankin to work in accounting more than he needs her in credit. Martinez’ response is “if I can’t move the credit applications through the pipeline in a timely manner, soon there’ll be no need for an accounting department, because this company will be out of business.”

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1. What type of conflict exists between Sims and Martinez? What is the cause of this conflict?(5 points)

 

1. What kind of conflict management style did Sims initially use? Advice an appropriate conflict management technique to (5 points)

 

 

Q3. Your manager has provided you the following four PowerPoint slides and they have asked for your feedback and help in improving these slides.

1. Clearly, concisely and specifically describe in bullet points what changes would you suggest to each slide and why? (5 points)

 

1. Re-do/redesign the  slide  with  necessary  changes.  You  should  make  the  slides  on PowerPoint and copy the screenshot of these on your answer sheet. (5 points)

 

 

Q4. When interacting with people from diverse backgrounds, why is it necessary to keep in mind the ‘Three Stories that Create Unique Identity’. Explain using an example. (5 points)

 

Q5. Present a reference list in APA format of all the citations made within the test answers.(5 points)

END OF THE QUESTION PAPER