BCO324 Cases In Marketing - Assignment Solution - Grade One Essays

BCO324 Cases In Marketing – Assignment Solution

Cases In Marketing

Task: Case Study – Development

  • Individual assignment. The student is given the following case scenario and shall work towards a set of proposals to be implemented.
  • Theme of the Case: Airlines Industry. The airliners are facing a passenger’s decrease following the raise of transportation substitutes and environmental concerns on CO2 The airliners now turn to Marketing to face the challenge to attract more passengers.
  • Each student will propose a different Research Question to analyze how this situation could be

·         The Table of Contents will be as follows:

  1. Introduction
  2. Background and Problem identification
  3. Research Questions and Research Methodology
  4. Analysis
  5. Solutions/Recommendations
  6. Conclusions
  • The student is encouraged to quote relevant publications, such as academic journals and books, case studies or business reports to support the To find relevant publications, please browse through EBSCO, Google Scholar, and other academic databases.

Submission: Week 5 – Sunday 27th February 2022, at 23:59 CEST (via Turn-it-in).

Weight: This task is a 20% of your total grade for this subject.

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Formalities:

  • Wordcount: 000 words.
  • Cover, Table of Contents, References and Appendix are excluded of the total
  • Font: Arial 12,5
  • Text alignment:
  • The in-text References and the Bibliography have to be in Harvard’s citation

It assesses the following learning outcomes:

  • Analyze the principles, theories, concepts and dynamics of
  • Apply these principles and tools in case study
  • Develop planning, research, analytical and problem-solving skills through case studies of real business
  • Integrate the concepts &techniques learned through application in the preparation of case study

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Rubrics; Cases In Marketing

  Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Problem The business issue has been The student correctly identified The student correctly identified The student correctly
Identification correctly identified, with a the issue(s), considering a the case (issues), considering identifiedthe issue(s) but
(20%) competent and comprehensive variety of environmental and obvious environmental / analysis was weak. An absence
  explanation of key driving contextual drivers. Key case contextual drivers. There is of context –the work is
Cases In Marketing forces and considerations. information has been identified evidence of analysis, but it lacks basically descriptive with little
  Impact on company operations and analyzed. depth. analysis.
  has been correctly identified. Cases In Marketing    
  Thorough analysis of the issue      
  is presented.      
Information Gathering (30%) The student showed skill in gathering information and analyzing it for the purposes of filling the information gaps identified. Comprehensive and relevant Relevant information gaps were identified, and additional relevant information was found to fill them. At least two different typesof sources were used. The student demonstrates coherent criteria for selecting information but needs greater

depth.

 The student correctly identified at least one information gap and found relevant information, but which was limited in scope. Some evidence of sound criteria for selecting information but not consistent throughout.

Needs expansion

 An information gap was identified, and the student found additional information tofill it. However, this was limited in scope. Weak criteria for the selection of necessary information.
Problem Solving (20%) The student used problem-solving techniques to make thoughtful, justified decisions about difficult and conflicting issues. A realistic solution was chosen which would provide maximum benefit to the company. Alternative solutions were explored and ruled out. The student used problem-solving techniques to make appropriate decisions about complex issues. Relevant questions were asked and answered. A realistic solution was chosen. Alternatives were identified, explored, and ruled out. The student used problem-solving techniques to make appropriate decisions about simpler issues. The solution has limited benefit but does show understanding of implications of the decision. Alternatives were mentioned but not explored. The student used problem-solving techniques to make decisions about simpler issues but disregarded more complex issues. Implications of the decision were not considered. Alternatives were not offered.
Solutions The conclusion was reasonable The student reached The student evaluated, The student evaluated,
(30%) but lacked depth and would conclusions, but they were analyzed, and synthesized to analyzed,synthesized all
  not be a basis for suitable limited and provided minimal create a conclusion(s) which information provided to
  strategy development direction for decision-making and solutions. support decisions and solutions. create a perceptive set of conclusions to support the
        decisions and solutions

Cases In Marketing

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