BDI223: Digital Leadership – Final Assignment Solution
Digital Leadership Final Assignment
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Activity brief
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BDI223: Digital Leadership – Final Assignment Solution
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| Digital Leadership | |||||||||
| Description | Each student should select a company for the final | Format | This activity must meet the following formatting | ||||||
| assignment and submit it to the professor by March 12th, | requirements: | ||||||||
| 2021. Based on the selected company, students should use | • | Font size 12 | |||||||
| the concepts learnt in the course to apply digital strategies to | |||||||||
| • | 1.5 line spacing | ||||||||
| detect new digital trends and to develop the roadway to a | |||||||||
| • | 2,500 words (+/- 10%) | ||||||||
| digital business transformation. Students should use the | |||||||||
| • | Harvard Referencing System | ||||||||
| digital mastery framework presented in the Webinar of week 8 | |||||||||
| as the basis to classify the company and to articulate the | |||||||||
| roadmap for digital transformation. | |||||||||
| Suggested structure: | |||||||||
| 1. | Cover Page | ||||||||
| 2. | Table of Contents | ||||||||
| 3. | Executive Summary | ||||||||
| 4. | Market Analysis and Digital Trends | ||||||||
| 5. | Value Proposition of the Products / Services | ||||||||
| 6. | Roadmap for Digital Transformation | ||||||||
| 7. | Recommendations | ||||||||
| 8. | References | ||||||||
| Goal(s) | The goals of this summative assessment are to gauge | Due date | Date: Friday, 7 May 2021 | ||||||
| students’ comprehension of the materials presented, to | Time: 14:00 CET | ||||||||
| assess the ability of the students to apply the concepts in a | |||||||||
| Weight towards final | This activity has a weight of 60% towards the final grade. | ||||||||
| real case and to evaluate students’ learnings throughout the | |||||||||
| course. | grade | ||||||||
| Learning outcomes | The learning outcomes are: | Assessment criteria | Please refer to the rubrics below. | ||||||
| • | apply digital strategies to detect new digital trends | ||||||||
| and opportunities. | |||||||||
| • | develop a roadmap for digital business | ||||||||
| transformation. | |||||||||
