(Solved) IHP 510 Final Project Milestone One | Homework Solution
IHP 510 Final Project Milestone One Guidelines and Rubric
Overview
For this first milestone, due in Module Three, you will provide an introduction to the healthcare organization (Bellevue Hospital) that is the basis for your final healthcare marketing and communication plan. You will describe some of the current services they offer, then select one on which to focus. You will explain how the organization’s mission, vision, and goals serve its stakeholders, and you will identify its current target market.
Prompt
First, review NYC Health+Hospitals | Bellevue: Our Services and NYC Health+Hospitals | Bellevue: Community Health Needs Assessment. Then, in 2 to 3 pages, address the following critical elements:
- Introduction:Â Briefly describe some of the current services the organization provides and then select one on which to focus.
- What are the mission, vision, and strategic goals of the healthcare organization?
- What is the current state of the one service you selected to focus on?
- Who are the stakeholders of the service? IHP 510 Final Project Milestone One Be as specific as possible, based on what you learned about stakeholders from the course material.
- How does the “one†current service align with the mission statement, vision statement, and goals of the organization?
- What current target market does this service focus on? Include geographies, demographics, psychographics, and behaviors. You want to be sure to address each of the four areas.
Refer to the resources from Modules One through Three to support your responses. Be sure to incorporate instructor feedback on this milestone submission into your final project.
What to Submit
This milestone should be submitted as a Word document, 2 to 3 pages in length, double-spaced, using 12-point Times New Roman font, one-inch margins, and the latest edition of the APA manual for formatting and citations.
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Final Project Milestone One Rubric
| Criteria | Proficient (100%) | Needs Improvement (75%) | Not Evident (0%) | Value |
|---|---|---|---|---|
| Introduction: Mission, Vision, and Goals | Describes the mission, vision, and strategic goals of the organization | Describes the mission, vision, and strategic goals of the organization in a way that is incomplete or unclear | Does not describe the mission, vision, or strategic goals of the organization
IHP 510 Final Project Milestone One |
18 |
| Introduction: State of the Service | Describes the current state of the service using the marketing framework
IHP 510 Final Project Milestone One |
Describes the current state of the service using the marketing framework, but response is unclear or incomplete, or framework is applied inaccurately | Does not describe the current state of the service using the marketing framework | 18 |
| Introduction: Stakeholders | Describes the stakeholders of the organization using the healthcare marketing framework | Describes the stakeholders of the organization using the healthcare marketing framework in a manner that is unclear, incomplete, or inaccurate IHP 510 Final Project Milestone One | Does not describe the stakeholders of the organization using the healthcare marketing framework | 18 |
| Introduction: Service Aligns With Organization | Evaluates how the current state of services align with the mission statement, vision statement, and goals of the organization | Evaluates how the current state of services align with the mission statement, vision statement, and goals of the organization, but response is unclear or incomplete | Does not evaluate how the current state of services align with the mission statement, vision statement, and goals of the organization | 18 |
| Introduction: Target Market | Describes the current target market this service focuses on, including geographies, demographics, psychographics, and behaviors | Describes the current target market this service focuses on, but explanation is incomplete or unclear IHP 510 Final Project Milestone One | Does not describe the current target market this service focuses on | 18 |
| Articulation of Response | Submission has no major errors related to citations, grammar, spelling, syntax, or organization | Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas | Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas IHP 510 Final Project Milestone One | 10 |
| Total: | 100% | |||
