COM 311 Metric Evaluation Posts – Assignment Solution
Metric Evaluation Posts
Overview
Monitoring social media metrics can help communicators and strategists better understand what works and what doesn’t for their brand, content, strategy, and audience. This can help them improve future messages and revise their strategy to increase campaign and brand effectiveness online. In this assignment, you will identify and analyze metrics to explain what may have contributed to a post’s success or lack of success.
Prompt
Select one of the social media post pairings in the Metric Evaluation Posts PDF document. Then, identify and analyze the metrics being shown to explain what may have contributed to the posts’ success or lack of success.
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Specifically, you must address the following rubric criteria:
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- Metric Identification:Â Identify the metrics shown in your selected post and explain the information that these types of metrics generally provide.
- Metric Effectiveness:Â Describe how the metrics for each selected post help to evaluate the comparative effectiveness of each message.
- Recommendations for Revision:Â Based on your analysis, recommend content or strategy revisions to improve the effectiveness of one or both of your selected posts.
- Social Media Analytics:Â Recommend one social media analytic technique and a corresponding technology tool that would be helpful in monitoring the effectiveness of the revised post(s). Explain why each would be useful from a social-media-strategy perspective.
Guidelines for Submission
Submit this assignment as a Word document. It must be between 500 and 750 words in length. Sources should be cited according to APA style.
| Criteria | Exemplary (100%) | Proficient (85%) | Needs Improvement (55%) | Not Evident (0%) | Value |
|---|---|---|---|---|---|
| Metric Identification | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Identifies the metrics shown in the selected post and explains the information that each type of metric identified generally provides | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing more thorough explanations of the identified metrics | Does not attempt criterion | 15 |
| Metric Effectiveness | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Describes how the metrics for each selected post help to evaluate the comparative effectiveness of each message | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing more evidence or explanation | Does not attempt criterion | 30 |
| Recommendations for Revision | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Recommends content or strategy revisions to improve the effectiveness of one or both of the selected posts, using supporting evidence | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include making recommendations that are more appropriately aligned with the platform or intent of the initial post or incorporating more appropriate supporting evidence to support the recommendations | Does not attempt criterion | 20 |
| Social Media Analytics | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Recommends at least one social media analytic technique and corresponding technology tool that would be helpful in monitoring the effectiveness of the revised post(s) and explains why each would be useful from a social-media-strategy perspective | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include using more appropriate supporting evidence or selecting and explaining a social media analytic technique or tool that is more appropriately aligned to the platform and post | Does not attempt criterion | 20 |
| Articulation of Response | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | 5 |
| Citations and Attributions | Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 10 |
| Total:Metric Evaluation Posts | 100% | ||||
