(Solved) SCI-ENG-004 Network Theory in Marketing | Homework Solution

Network Theory in Marketing

This assignment is mandatory and will therefore be evaluated as part of your final grade. This assignment must be completed individually. Before attempting the assignment, you should study the module’s content; section 3 is particularly helpful.

Instructions:

In this module we’ve seen the role networks in marketing. Let’s practice the skill of applying network theory through a case study. The assignment will be similar to what you did in the last section of the module, but here you will be asked to apply more thought. If you like, you may present here again the same case example you wrote up in the last section of the module—but here you are asked to think about it more carefully. Here is your task: Network Theory in Marketing

1. Choose a marketing example that interests If possible, please make it a situation from your work experience. If you do not have professional experience to draw from, choose a brand you like as your case example, or a good cause that you could treat as a marketing organization (i.e., an organization that needs to solicit donations).
2. Design a media strategy based on network theory—in other words, find a way to get your message or offering in front of the audience using the internet or other
3. Use the Marketing Brief format to clarify the goals and context (and for the purpose of this case study, you may need to make some speculative assumptions about all of the following): Network Theory in Marketing

Goal or business objective Audience description

Desired outcome (what we want the audience to think, do, or feel) Key insight about the audience

Marketing action (in this case, it will be a media strategy—how will you use the network theory concepts of hubs, nodes, and fitness to reach your audience and achieve the desired outcome?)

Test and learn: What are your specific predictions? How will you know if your hypothesis is refuted or not? Is there a way to make this an A/B test or even a test of more than two alternatives?

You have the option to complete step 3 using this Marketing Brief Template here.

Recommended length: between 1 and 2 pages/500 – 1000 words

Format: Text Input/Word Document/PDF Document/PowerPoint/Web Page/Network Theory in Marketing

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