SPC 3544 DISCUSSION ASSIGNMENT #3 SOLUTION - Grade One Essays

SPC 3544 DISCUSSION ASSIGNMENT #3 SOLUTION

SPC 3544 DISCUSSION ASSIGNMENT #3

DIRECTIONS: Please answer completely all questions. Note that questions contain multiple parts and your answers should clearly indicate which part of the question you are responding to (e.g. 2b). Questions 1 and 2 ask for short answers.

Question 3 asks for a formal essay. Your typed answers should be uploaded as a word document to Canvas by Sunday, April 3, 2022 at 11:59 PM EST. This discussion assignment is designed to be completed independently. You may consult your notes and course readings as you formulate your responses. This discussion assignment is worth 50 points.

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  1. Please read the following article “Needle exchanges are a proven tool to fight HIV, but officials still want to shut them down” (https://abcnews.go.com/Health/needle-exchanges- proven-tool-fight-hiv-officials-shut/story?id=78047242). This article contains several arguments around the stasis questions of conjecture, definition, quality, and procedure. [10 points]
  2. Identify one argument from conjecture (existence) presented in the Explain why it is an argument from conjecture. (2 points)
  3. Identify one argument from definition presented in the Explain why it is an argument from definition. (2 points)
  4. Identify one argument from quality presented in the article. Explain why it is an argument from (2 points)
  5. Identify one argument from procedure (policy) presented in the article. Explain why it is an argument from (2 points)
  6. Analyze whether the article presents a conflict (collision of arguments) around a question of conjecture, definition, quality, or procedure. In other words, are there differing viewpoints mentioned on a question of existence, definition, importance, or policy? Explain. (2 points)
  7. In class, we discussed the differences between descriptive and injunctive norms in culture. [10 points]
  8. Explain the difference between descriptive and injunctive (3 points)

 

  • Great Day Amusement Park recently posted the following message at the entrance to the theme park:

Assess how this amusement park message mixes both descriptive and injunctive norms. (4 points)

 

 

  1. Using the amusement park message in 2b as an example and our discussion in class of Cialdini’s study of littering, explain why this message may have backfired for getting visitors to the park to “not feed the animals you see.” (3 points)
  2. ESSAY PROMPT: Please watch the following advertisement from the Ad Council called “Hoop.” (https://www.youtube.com/watch?v=wbdNoUXC1i0).

 

Based on our course discussions related to emotions and fear appeals, write an essay that assesses the effectiveness of this fear appeal related to child safety and car seats. How effective is this fear appeal?

 

Specifically, your 600-750 word essay should assess the four components of a fear appeal in evaluating the ad’s effectiveness (i.e. severity of threat, probability of occurrence, efficacy of coping response, and ability to enact a solution). Your essay should include clear definitions of the components of a fear appeal, examples from the advertisement that illustrate (or do not illustrate) each fear appeal component, and references to the course textbook and discussions on the topic. Your essay should be professionally structured and written according to the rubric provided.

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Essay Grading Rubric [30 points]

Introduction

·         Includes a clear preview of the argument of the essay and main points for whether the ad is an effective fear appeal.

5 points
Body

·         Main points clearly stated, developed, and integrated into the broader direction/argument of the essay.

·         Includes clear definitions of fear appeal components and examples from the ad to illustrate main points.

·         References material support from class discussions and the Borchers (2012) textbook.

15 points
Conclusion

·         Reviews direction/argument of the essay and main points.

5 points
Mechanics

·         In-text citations, additional sources cited in APA style

·         Professional spelling, grammar, and punctuation

·         Double-spaced, 1” margins, 12-point, Times NR font, 600-750 words

·         Include word count with essay

5 points

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