STRCB581 Competency 3 Assessment and Rubric | Strategic Planning & Implementation | Strategic Plan – Homework Solution
STRCB581 Competency 3 Assessment and Rubric
Course Title: Strategic Planning & Implementation
Competency Assessment Title: Strategic Plan
Total Number of Points: 100
Assignment Directions
Step 1: Develop a strategic business plan for the company that you used in Competencies 1 and 2.
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Step 2: Analyze the plan to determine the probability of success, and to prevent the company from expending valuable resources on a plan that was not properly designed. Share your strategic business plan with stakeholders.
Step 3: Create a 10- to 15-slide presentation for key stakeholders to solicit their approval of your strategic business plan. Ensure to use speaker notes to convey the details you would give if you were presenting.
Include the following in your presentation:
- An introduction with mission and vision statements
- Core values, ethics, and social responsibility principles
- An analysis of the company’s:
- Internal environment (e.g. strengths and weaknesses related to resources, trademarks, patents, copyrights, or current processes)
- External environment (e.g. opportunities and threats related to market trends, economic trends, demographics, or regulations)
- An evaluation of the internal and external environment’s impact on achieving the company strategy
- A strategic objective for the company
- Short- and long-term goals for achieving the company’s strategic plan
- Determination of methods for collecting data and measuring success of the strategic plan
Include a reference page and detailed speaker notes.
Competency Assessment Rubric
| Assignment/Performance Criteria | Mastery 100% | Meets Expectations 85% | Not Met 0% |
| 1. Introduction with mission and vision statements
(weight 13%) |
The introduction thoroughly oriented the reader to the company’s history, products/services provided, and target customers and the mission and vision statements were clearly and concisely stated using highly detailed language that supports the company’s strategic direction. | The introduction partially oriented the reader to the company’s history, products/services provided, and target customers and the mission and vision statements were clearly and concisely stated using partially detailed language that supports the company’s strategic direction. | The introduction minimally oriented the reader to the company’s history, products/services, and target customers and the mission and vision statements were somewhat clearly and concisely stated, but didn’t use enough detailed language to support the company’s strategic direction, or the introduction and mission and vision statements were not included. |
| 2. Explanation of core values, ethics, and social responsibility principles
(weight 12%) |
The explanation of the core values, ethics, and social responsibility principles was fully developed and thoroughly provided insight into the connections between the company’s core values, ethics, and social responsibility principles, and its strategic direction. | The explanation of the core values, ethics, and social responsibility principles was partially developed and partially provided insight into the connections between the company’s core values, ethics, and social responsibility principles, and its strategic direction. | The explanation of the core values, ethics, and social responsibility principles was somewhat developed and somewhat provided insight into the connections between the company’s core values, ethics, and social responsibility principles, and its strategic direction. Or there was no explanation of the core values, ethics, and social responsibility principles. |
| 3. Analysis of company’s internal and external environment
(weight 20%) |
The analysis was thoroughly developed and thoroughly provided insight into the connections between the company’s internal environment strengths and weaknesses and external environment opportunities
and threats and its strategic direction. |
The analysis was partially developed and partially provided insight into the connections between the company’s internal environment strengths and weaknesses and external
environment opportunities and threats and its strategic direction. |
The analysis was somewhat developed and somewhat provided insight into the connections between the company’s internal environment strengths and weaknesses and external environment opportunities
and threats and its strategic direction, or there was no analysis. |
| 4. Evaluation of internal and external environment’s impact on achieving the company’s strategic
plan (weight 20%) |
The evaluation was thoroughly developed and thoroughly provided insight into the internal and external environment’s impact on achieving the company’s strategic plan. | The evaluation was partially developed and partially provided insight into the internal and external environment’s impact on achieving the company’s strategic plan. | The evaluation was somewhat developed and somewhat provided insight into the internal and external environment’s impact on achieving the company’s strategic plan, or there
was no evaluation. |
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| Assignment/Performance Criteria | Mastery 100% | Meets Expectations 85% | Not Met 0% |
| 5. Strategic objective
(weight 10%) |
The strategic objective was thoroughly developed and fully supported the strategic direction of the company. | The strategic objective was partially developed and partially supported the strategic direction of the company. | The strategic objective was somewhat developed and somewhat supported the strategic direction of the company, or there was no strategic objective. |
| 6. Short and long-term goals for achieving the company’s strategic
plan (weight 15%) |
The short- and long-term goals were thoroughly developed, thoroughly provided insight for achieving the company’s strategic plan, and all goals were specific, measurable, attainable, relevant, and timely. | The short- and long-term goals were partially developed, partially provided insight for achieving the company’s strategic plan, and most goals were specific, measurable, attainable, relevant, and/or timely. | The short- and long-term goals were somewhat developed, somewhat provided insight for achieving the company’s strategic plan, and some goals were specific, measurable, attainable, relevant, and/or timely, or
the short- and long-term goals are not included. |
| 7. Metrics for measuring success of strategic plan
(weight 10%) |
The methods for collecting data and measuring success of the strategic plan was thoroughly explained, included specific examples for each type of data, and thoroughly explained how it will be measured.
. |
The methods for collecting data and measuring success of the strategic plan was partially explained, included specific examples for most types of data, and partially explained how it will be measured. | The methods for collecting data and measuring success of the strategic plan was somewhat explained, included specific examples for some types, somewhat explained how it will be measured, or the methods for collecting data and measuring success of the strategic plan were not
included. |
