A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. These speeches can be on any topic and performed for a variety of audiences.
This analysis guide is intended to provide opportunities for students to examine, reflect on, and evaluate two speeches. In the first part, students will respond to Steve Jobs’ commencement speech. Next, students will select a speech – from history, from popular culture, etc. – and provide an analysis. Unit 9 Speech Analysis Worksheet and Response
Background Information:
Emotional Appeal: These are appeals to the emotions of the audience. What evidence can you find of this persuasive technique in the speech?
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 Logical Appeal: These are appeals to logic and fact, or to the power of reason. What evidence can you find of this persuasive technique in the speech?
Unit 9 Speech Analysis Worksheet and Response
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Ethical Appeal: These are appeals based on the credibility and manner of the speaker. What evidence can you find of this persuasive technique in the speech? |
Aristotle taught that a speaker’s ability to persuade an audience is based on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. Considered together, these appeals form what later rhetoricians have called the rhetorical triangle.
The purpose of this assignment is to analyze a speech, using the rhetorical terms and theories you have learned.
Choose a speech that conveys a particularly strong message. This can be anything in the world across any discipline or area of culture – from political speeches to historical speeches to popular speeches, such as those found on TedTalks, Youtube, or live on campus. Unit 9 Speech Analysis Worksheet and Response
This is an analytical, academic assignment, and, as a result, your writing should reflect that. You should make sure to make a clear and precise argument as you analyze the rhetorical strategies employed in the speech that you are examining. Your paper must include the following elements:
Achievement Categories | Level 1 | Level 2 | Level 3 | Level 4 |
Knowledge and Understanding | Provides some understanding of audience and purpose. Thesis statement is misleading or misplaced. | Mentions audience, purpose and technique. Thesis can be gleaned from introduction. | Develops some conclusions based on audience, purpose and technique. Includes a working thesis statement.
Unit 9 Speech Analysis Worksheet and Response |
Develops conclusions based on audience, purpose and technique. Includes a clear thesis statement for focus of paper. |
Thinking and Inquiry | Evaluates effectiveness of speech with some difficulty or too generally | Evaluates effectiveness with some supporting information but may not support the analysis of the topic/subject | Evaluates effectiveness with specific details that add some support to analysis | Evaluates effectiveness with well chosen specific details that enhance analysis
Unit 9 Speech Analysis Worksheet and Response |
Communication | Writing may include lapses in organization or contain many errors making it difficult to read
Unit 9 Speech Analysis Worksheet and Response |
Mechanical organization of writing with a clear focus but few or no transitions to link ideas | Logical organization of writing with a clear focus and transitions to link ideas | Skillful writing fluency, exhibits few or no mechanical errors, varied sentences and stylistic elements in writing |
Application | Vague surface level analysis of speech – may include summary | Some mention of rhetorical technique or style | Well structured analysis of rhetorical techniques and style | Insightful analysis of rhetorical techniques and style |
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